If you have been running an accounting firm for more than a few years, you have likely noticed a pattern with your software. It starts out great—affordable, helpful, and attentive support. But then, something changes.

Prices go up, often significantly. Features you don’t need are added to justify the cost, cluttering your interface. Suddenly, the roadmap seems driven by “sales targets” rather than what helps you file a tax return.

The Investor Trap This happens because of the venture capital (VC) model. Most “typical” practice software is backed by investors who demand rapid growth. To meet these targets, software companies are forced to:

Aggressively raise prices.

Gate essential features behind expensive “Pro” or “Enterprise” tiers.

Push sales-led upsells rather than improving the core product.

The Independent Alternative Insight Practice was built differently. We are independently owned and built by a practitioner, not a board of investors. This means we don’t have to chase arbitrary growth targets. We don’t force upgrades or gate features.

Our goal isn’t to “scale” at your expense; it’s to support your firm for the long term with predictable pricing and a stable platform. When software is built for the user, not the investor, everyone wins.